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2009-11-28T11:08:00.000-08:00

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Life is not an easy race when we talk in monetary terms. Sometimes it happens that you face a sudden emergency and you need urgent funds to sort it out. In such situations if your pockets are torn it becomes extremely difficult to face the circumstances and you search for financial back ups. But the problem intensifies when you fail to arrange funds quickly. Fast homeowner loans help you in such plights to overcome your difficulties to sail your life smoothly.

The outstanding provisions

Best homeowner loans are not only quick and easy, but also completely reliable. This is a secured type of loan so you have to place your home as collateral against the loan amount. Since this is a form of security for the lender, you, as the borrower benefit too by having lower interest rates to deal with. Even if you have bad credit, a County Court Judgment (ccj) or have been declined a loan already, you are eligible for best homeowner loan. Best homeowner loan can be a great way to help in your cash drought situations. This is tagged as best homeowner loan because of the ease and speed of approval.

Utilizing the best homeowner loans

You can utilize the funds in the way you want. You can use the funds to settle down your old debts, to buy a car, catering to your medical emergencies or the wedding expenditures.

Process of availing best homeowner loans

You can obtain a best homeowner loan if you require some cash immediately. For a speedy process you can apply for your homeowner loan online to get quick results. To avail immediately you must fill in a simple form which would require you to give some personal details. After receiving your application they will just need time to confirm your details and will send your approval letter within 24 hours. Some lenders provide same day approvals and disbursals for quick loans needed.

Are you still worried?

With such easy and fast credit available like best homeowner loan, it is not surprising that you can easily find yourself overcommitted. So straighten the wrinkles in your face, wipe of your sweat and apply for best homeowner loans to enjoy the greenery of life.

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2009-11-28T10:17:00.000-08:00

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2008-08-08T10:01:00.000-07:00

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Rating eBook Compilers

2008-08-08T00:03:00.000-07:00

Author: yonathansa

Now that you've finished writing your eBook and have a basic understanding of what an eBook compiler does, you may be feeling overwhelmed by the number of compilers on the market. To help you make your decision, I have tested and reviewed the best-rated

eBook compilers currently available.

* E-ditor

This software has a demo version that you can download to try out before purchasing. You can't actually use the demo to create an eBook, but you can run the software and test it out thoroughly to see if it does what you need it to do for your particular eBook.

This eBook compiler is one of the easiest to use. The software has a very user-friendly help menu that provides instructions for and explanations of every field on every screen. The program also includes video tutorials demonstrating every step of this compiler with clear explanations of all fields that need to be filled out. There are 7 screens that you use to choose your eBook options.

This compiler requires your files to be in HTML format. You follow simple directions, and the compiler loads your files. If you decide to edit your eBook after it has been compiled, make any changes in your original files and click on "Compile you eBook" and your changes will appear in your compiled eBook.

E-editor allows for some customization of your eBook. You can create a special page that appears when the eBook is opened; create customized icons that appear on the desktop after downloading; use your own logo on the task bar of your eBook; customize the task bar's buttons, where the task bar appears in your eBook, and choose the task bar's colors. Additionally, you can choose to have the eBook open to the last page read, which many of your buyers will appreciate.

An excellent and unique feature of E-ditor is the capability to choose a standard Microsoft window or to create your own design for a window to personalize your eBook. The program provides some sample windowdesigns, but you can use any .bmp (bit map skin) graphic you have stored on your hard drive.

E-ditor is a good choice if you are new at producing eBooks because it is easy to use and allows you to customize the appearance of your eBook.

* Desktop Author

This compiler does not require a browser, nor do you have to download software or plug-ins. The program converts exe. files into pages that look like a

standard book. You can create and produce eBook pages scaled to fit on your computer screen without any scrolling. Additional features include WYSIWGY (what you see is what you get) page editing and creation, the ability to manipulate internal images, cut and paste functions, hotlinks to pages, email, website, or other files. It is an excellent compiler to use for a marketing tools, such as creating brochures and manuals in addition to eBooks.

* EBook Edit Pro

This compiler provides a demo version, which allows you to test out its features. The software uses a Wizard that leads you step-by-step through the set-up and creation of your eBook. Customization includes text editing that appears on the pop-up starting message window; the ability to allow or prevent resizing of your book and the mouse-click pop-up menu; enabling or disabling the navigation bar and choosing the buttons you want to appear; and customizing the eBook's desktop icon and the logo that appears on the navigation bar.

Ebook Edit Pro is loaded with excellent features that allow you to create multi-media Ebooks, and includes a Wizard that is customized for beginners and for advanced users. The software uses HTML files, downloading them from the directory where they are saved. Edit and resave your files in the original software used to create those files, and then with a single click you can re-compile your Ebook.

Features include customization of icons, toolbars, and the "about box." This compiler has a particularly useful feature called the Rebrander feature. This permits you to enter customized code into your Ebook pages and distribute the Rebrander software to your affiliates or distributors. They can then customize the links included in the Ebook, but they can not alter any link or information that you have not entered a customized code for.

The software includes "eBrand-It" software that allows custom fields for your customer's name, affiliate ID or URL. This feature is a powerful marketing tool because affiliates are much happier giving away your Ebook from their own site when they can customize it.

* Ebook Compiler

This compiler offers a demo version that allows you to compile 10 files. If you don't include graphics, you can create a 10 page Ebook that allows printing and copying of the Ebook. The catch is that you can't sell any Ebook you create in the demo version.

The purchased software is user-friendly with easy-to-follow help files that not only guide you through the steps of compiling your Ebook, but also explains what an Ebook compiler does. The software provides detailed instructions on how to create source

files from Microsoft Word 2000 and 1997, PowerPoint 2000 and 1997, and HTML documents. It contains less detailed instructions for creating source files from

other programs.

This compiler allows for password protection of your entire Ebook or for selected pages. Additionally, you can set a time limit on your Ebook. When the runs out, the customer no longer has access unless they pay for it. In other words, it allows you to create a demo version of your Ebook for marketing purposes.

You can set a single password or multiple passwords. Using multiple passwords assigns each user their own specific password. Online help files guide you through

setting up your passwords. You can also create a Sales and Thank-you page for selling a password protected Ebook. This is a good choice for the novice, particularly since it includes basic features for password protection and distribution.

* Activ Ebook Compiler

This is an easy to use compiler that provides excellent features. This software can support HTML, JPEG, GIF, and all active plug-ins. Features includes password protection, branding, internet linking, icon customization, assigning unique serial numbers, splash screen, file compression, and start-up messages. It also provides free lifetime upgrades. Additionally, it includes a preprocessor, re-brander, active script, and detailed instructions for using HTML, Power Point, and Microsoft Word files.

There are several other excellent Ebook compilers on the market that are worth looking into.

Ebook Generator features splash screens, password protection, branding, icon customization, and compression control. Additionally, it includes virus prevention that alerts the user to any modifications made to your Ebook and offers usage statistics so you can track your Ebook's use. With all these advanced features, this is an excellent compiler for the beginner because it is exceptionally easy to run.

Ebook Creator is another excellent compiler, supporting HTML, JPEG, GIF, and PNG graphics, and Javascript, VB script, and Java applets. It also supports all Internet Explorer plug-ins. Standard features include unique serial numbers, direct linking to a form or a page on your website, disabled right clicking, and search functions. The software allows

for expiration after a set number of days or usages, which allows you to create demo versions. You can create up to 1000 different passwords; every time the Ebook is downloaded, a unique password is required to access protected pages. The software provides user-friendly menus and buttons that allow the beginner to the advanced user to easily create their Ebook.

Obviously, there are some excellent compilers out there. So figure out EVERYTHING you need in terms of features, and then compare prices and options. Do take advantage of demo versions if they are offered before purchasing. And then, have fun creating your Ebook!

Steps to Publishing Success

2008-08-07T23:57:00.000-07:00

Author: yonathansa

Even if your best friend owns a top publishing company, giving you an immediate "in," this does not guarantee publishing success.

First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a marketing plan, and stick to it for at least two years.

Let's begin with the process that should commence before you write your first word. Begin by reading A LOT. Read both books you passionately love and books you can't seem to make it past page five. Then figure out what the author did in the book you loved, and what was wrong with in the book you couldn't finish. Write down these points so they are crystal clear to you. Read other people's books for inspiration and to discover what you should avoid as a writer.

The next step is to plan out your book. Narrow down your subject, and then divide it into chapters. Each chapter should address a specific aspect of the problem your book is going to solve. In each chapter, break the specific aspect down into several parts. This will help your readers take in your information a bit at a time instead of overwhelming them with every bit of information clogging up the pages until they feel like they're about to go blind. It's not quite spoon-feeding the information to your readers, but it's close.

The next two steps are obvious. Write your book and then revise it. And then revise it again. And perhaps again. Of course, writing is extremely hard, and writing a book can seem like an impossible task. There are many books out there that give you guidelines to help you become familiar - and even love - the process of writing and revision. Find a number of books about writing. Better yet, find a number of books about writing the specific type of book you aspire to write. These can serve as roadmaps on your writing journey.

Once you've written your ebook and revised it at least twice, show it to someone else whose opinion you respect. If you're lucky enough to know a good editor, see if you have something to barter for him or her to go through your manuscript. Or join a writing group and let the other members critique your work.

Then take all these ideas from other people, and revise your manuscript one last time. And then stop! Put down that pen! Get your hands off the keyboard!

One of the most important steps to actually producing a book is to know when to stop writing and tinkering with it.

You've finally written your ebook! Pop open the bubbly! Give yourself a night out on the town!

Okay, now that this necessary celebration is out of your system, what do you do next?

How to turn your ebook into Profits

Ebooks are a revolutionary way to publish your book without incurring the costs of print production. All you need is a relevant and targeted subject and some inexpensive software, and you can transform your manuscript into a book.

The problem, in terms of actually seeing any profits from your ebook, is that the market is overwhelmed with ebooks, and many of them are not worth the time it takes to download them. Just because the ability exists to easily produce an ebook, doesn't make it good writing.

Make sure your book does not simply rehash old material. You will injure your credibility as an author by claiming to offer valuable new insights and disappointing your audience with material they've read a zillion times before. So spend enough time writing and revising your book to make sure it's of the highest quality and presents the most current information. A good book will eventually sell itself; false claims about your book will make it extremely difficult to sell any future books you may write.

Assuming you have determined that you do indeed have a quality product that answers some question or need of your target audience with NEW information, how do you know how much to charge for it? Rule number 1: Set a price for your book equal to its value. An under-priced book will only give the impression that your book isn't worth very much.

To figure out a fair price, estimate how much time you put into creating it and how difficult it was to transform the necessary information into understandable and engaging writing. Figure out how much your time and effort is worth, and then price it accordingly. The goal is for you to be adequately compensated for your talent, your time, and your effort.

Once you've figured out a price that is high enough to convey the value of the book, but not so high as to be out of the reach of your target audience's mean budget, then it's time to offer it for sale on your website. To attract sales, you will need to develop a promotional campaign, particularly if you are an unknown author.

There are multitudes of books about self-promotion that will guide you in your efforts. Choose a plan that is both creative and professional. Learn how to write a catchy yet informative press release, and send copies of your ebook to sites that specialize in ebook reviews.

Learn how to write powerful sales copy, or hire someone to write it for you. This is an essential. You absolutely need excellent sales copy to sell yourb book. Make sure the copy includes all the reasons your target audience needs your book, and the benefits they will derive from buying it.

Use graphics in your promotional materials. Beautiful graphics have the power to instantly convey the quality and value of your ebook. Graphics can also convey the amount of valuable information the book contains, and your careful attention to detail. Professional graphics sell professional books. They reassure the customer that the product is what it claims to be.

Consider excerpting chapters for articles. You can offer these tidbits for free on your website as a sort of demo of your book. Include an order form for your ebook at the end of the excerpted articles.

Finally, when you set-up your download link, make sure nto simplify the process. It's a good idea to offer a few bonuses that make your book even more enticing to purchase, but make sure the bonuses are valuable and high quality. Too many bonuses that are basically a load of useless stuff will compromise the impression your audience has of your ebook. The goal is to convey to your audience that they are getting a quality product for a good deal. That means applying restraint, especially when it comes to adding bonus items. Too much free stuff offered diminishes your credibility.

Make sure your book is a quality product. Make sure it is relevant and current. Develop an effective marketing plan that includes excellent sales copy and excerpted articles. Then offer your book for sale, and wait for your audience to discover you!

Fighting Spam

2008-08-07T23:50:00.000-07:00

Author: yonathansa

How prevalent is Spam? According to Scott McAdams, OMA Public Affairs and Communications Department (www.oma.org):

“Studies show unsolicited or “junk” e-mail, known as spam, accounts for roughly half of all e-mail messages received. Although once regarded as little more than a nuisance, the prevalence of spam has increased to the point where many users have begun to express a general lack of confidence in the effectiveness of e-mail transmissions, and increased concern over the spread of computer viruses via unsolicited messages.”

In 2003, President Bush signed the “Can Spam” bill, in December of 2003 which is the first national standards around bulk unsolicited commercial e-mail. The bill, approved by the Senate by a vote of 97 to 0, prohibits senders of unsolicited commercial e-mail from using false return addresses to disguise their identity (spoofing) and the use of dictionaries to generate such mailers. In addition, it prohibits the use of misleading subject lines and requires that emails include and opt-out mechanism. The legislation also prohibits senders from harvesting addresses off Web sites. Violations constitute a misdemeanor crime subject to up to one year in jail.

One major point that needs to be discussed about this: spam is now coming from other countries in ever-greater numbers. These emails are harder to fight, because they come from outside our country’s laws and regulations. Because the Internet opens borders and thinks globally, these laws are fine and good, but do not stop the problem.

So what do you do about this? Her are the top 5 Rules to do to protect from spam.

Number 1: Do what you can to avoid having your email address out on the net.

There are products called “spam spiders” that search the Internet for email addresses to send email to. If you are interested, do a search on “spam spider” and you will be amazed at what you get back. Interestingly, there is a site, WebPoison.org, which is an open source project geared to fight Internet "spambots" and "spam spiders", by giving them bogus HTML web pages, which contain bogus email addresses

A couple suggestions for you: a) use form emails, which can hide addresses or also b) use addresses like sales@company.com instead of your full address to help battle the problem. c) There are also programs that encode your email, like jsGuard, which encodes your email address on web pages so that while spam spiders find it difficult or impossible to read your email address.

Number 2: Get spam blocking software. There are many programs out there for this. (go to www.cloudmark.com or www.mailwasher.net for example). You may also buy a professional version. Whatever you do, get the software. It will save you time. The software is not foolproof, but they really do help. You usually have to do some manual set up to block certain types of email.

Number 3: Use the multiple email address approach.

There are a lot of free email addresses to be had. If you must subscribe to newsletters, then have a “back-up” email address. It would be like giving your sell phone number to your best friends and the business number to everyone else.

Number 4: Attachments from people you don’t know are BAD, BAD, BAD.

A common problem with spam is that they have attachments and attachments can have viruses. Corporations often have filters that don’t let such things pass to you. Personal email is far more “open country” for spamers. General rule of thumb: if you do not know who is sending you something, DO NOT OPEN THE ATTACHMENT. Secondly, look for services that offer filtering. Firewall vendors offer this type of service as well.

Number 5: Email services now have “bulk-mail” baskets. If what you use currently does not support this, think about moving to a new vender. The concept is simple. If you know someone, they can send you emails. If you don’t know them, put them in the bulk email pile and then “choose” to allow them into your circle. Spam Blocking software has this concept as well, but having extra layers seems critical these days, so it is worth looking into.

Spyware Beware

2008-08-07T23:48:00.000-07:00

Author: yonathansa

Spyware and Adware are not only an ever increasing nuisance for computer users everywhere, but also a booming industry. According to Webroot Software, Inc., the distribution of online advertisements through spyware and adware has become a $2 billion industry.

The aggressive advertising and spying tactics demonstrated by some of these programs, require an equally aggressive response from a seasoned eradicator. Sunbelt Software is such a company. A leader in Anti-Spyware, Anti-Spam, Network Security and System Management tools, they gave consistently remained on the cutting-edge of anti-spyware programming since 1994.

One of their more notable software applications is CounterSpy 1.5. CounterSpy is designed to detect and remove spyware that is already in your computer system. Additionally, it provides real-time protection while preventing browser hijacking and changes to your computer’s Registry.

Other notable features include:

¨ Detection and Removal of Tracking Cookies – while it is true that applications like Microsoft AntiSpyware Beta are free, they do not include the ability to detect and remove tracking cookies like CounterSpy does.

¨ History Cleaner - erases any traceable trails left on your computer as you surf the Internet.

¨ Secure File Eraser - a powerful deletion tool that can completely eliminate all files you want removed from your computer including images, music, movies and applications.

¨ PC Explorer - allows you a look into files and areas that are normally inconvenient to access, such as your startup programs, browser helper objects, and ActiveX programs that are being downloaded or used.

¨ Support for Older Operating Systems – includes Windows 98SE, Windows ME, and Windows NT.

Recommended by PC World, ConsumerSearch, and Dell, CounterSpy holds one of the highest effective ratings for spyware removal. It also received high marks from TopTenReviews (2006) for ease of use, customization/installation, and help/support. For only $19.95 per machine, users can receive a one year subscription with updates, upgrades, and technical support from real live humans. CounterSpy definitely provides ease of use and affordability for just about any computer user from the novice to the expert.

Computer Viruses that Come a Callin

2008-08-07T23:39:00.000-07:00

Author: yonathansa

Every day new computer viruses are created to annoy us and to wreck havoc on our computer systems. Below are ten viruses currently cited as being the most prevalent in terms of being seen the most or in their ability to potentially cause damage. New viruses are created daily. This is by no means an all inclusive list. The best thing you can do is to remain vigilant, keep your anti-virus software updated, and stay aware of the current computer virus threats.

Virus: Trojan.Lodear

A Trojan horse that attempts to download remote files. It will inject a .dll file into the EXPLORER.EXE process causing system instability.

Virus: W32.Beagle.CO@mm

A mass-mailing worm that lowers security settings. It can delete security-related registry sub keys and may block access to security-related websites.

Virus: Backdoor.Zagaban

A Trojan horse that allows the compromised computer to be used as a covert proxy and which may degrade network performance.

Virus: W32/Netsky-P

A mass-mailing worm which spreads by emailing itself to addresses produced from files on the local drives.

Virus: W32/Mytob-GH

A mass-mailing worm and IRC backdoor Trojan for the Windows platform. Messages sent by this worm will have the subject chosen randomly from a list including titles such as: Notice of account limitation, Email Account Suspension, Security measures, Members Support, Important Notification.

Virus: W32/Mytob-EX

A mass-mailing worm and IRC backdoor Trojan similar in nature to W32-Mytob-GH. W32/Mytob-EX runs continuously in the background, providing a backdoor server which allows a remote intruder to gain access and control over the computer via IRC channels. This virus spreads by sending itself to email attachments harvested from your email addresses.

Virus: W32/Mytob-AS, Mytob-BE, Mytob-C, and Mytob-ER

This family of worm variations possesses similar characteristics in terms of what they can do. They are mass-mailing worms with backdoor functionality that can be controlled through the Internet Relay Chat (IRC) network. Additionally, they can spread through email and through various operating system vulnerabilities such as the LSASS (MS04-011).

Virus: Zafi-D

A mass mailing worm and a peer-to-peer worm which copies itself to the Windows system folder with the filename Norton Update.exe. It can then create a number of files in the Windows system folder with filenames consisting of 8 random characters and a DLL extension. W32/Zafi-D copies itself to folders with names containing share, upload, or music as ICQ 2005a new!.exe or winamp 5.7 new!.exe. W32/Zafi-D will also display a fake error message box with the caption "CRC: 04F6Bh" and the text "Error in packed file!".

Virus: W32/Netsky-D

A mass-mailing worm with IRC backdoor functionality which can also infect computers vulnerable to the LSASS (MS04-011) exploit.

Virus: W32/Zafi-B

A peer-to-peer (P2P) and email worm that will copy itself to the Windows system folder as a randomly named EXE file. This worm will test for the presence of an internet connection by attempting to connect to www.google.com or www.microsoft.com. A bilingual, worm with an attached Hungarian political text message box which translates to “We demand that the government accommodates the homeless, tightens up the penal code and VOTES FOR THE DEATH PENALTY to cut down the increasing crime. Jun. 2004, Pécs (SNAF Team)”

Just what is Intelligent Explorer? For your safety, you really need to know

2008-08-07T23:35:00.000-07:00

Author: yonathansa

I recently hit, by mistake, what I thought was an Explorer upgrade option. It turned out to be a pop-up appearing legitimate but really was not. It uploaded a product called Intelligent Explorer on my machine. What a nightmare!

I did some research on the web and found messages like this one from a BullGuard Antivirus Forum,

"PLEASE HELP!!! I HAVE A SPYWARE, TROJAN AND HIJACKER ON MY COMPUTER. I HAVE RUN BULLGUARD, CWSHREDDER AND AD-AWARE. ALL HAVE PICKED UP THE VIRUSES AND SAID THAT THEY HAVE BEEN MOVED/REMOVED BUT WHEN I LOG ONTO THE INTERNET THAT DAMN INTELLIGENT EXPLORER TOOLBAR IS SHOWING"

Another message from spywareinfo Forum goes something like this:

"Hey I'm having issues with something called Internet explorer toolbar - Intelligent explorer. I can’t find a way to remove it from my comp and I really don’t want to reinstall windows. I've used spybot, ad-ware, and cw shredder but nothing seems to work."

It appears that Intelligent Explorer allows other software to be downloaded to your machine and this is where the problem occurs. What is even more remarkable is that by downloading Intelligent Explorer, their license grants them the right to install software add-ins on your computer at their will. Take a look at what the software license for Intelligent Explore says (go to http://www.ieplugin.com/terms.html to read it all):

"You grant to us the right, exercisable by us until you uninstall the Software or this agreement is otherwise terminated, to provide to you the Service of downloading and causing to be displayed advertising material on your computer, through ‘pop-up’ or other display while you use your browser. You acknowledge and agree that installation of the Software may automatically modify toolbars and other settings of your browser. By installing the Software you agree to such modifications."

The company, IBC incorporated, is incorporated in Belize. I really can't believe this license!

One end user found highly objectionable pop-up advertisements generated by this software bundled with Intelligent Explorer in the form of extreme pornography.

I have yet to break this.

Intelligent Explorer is a plug-in, which can create a new home page, as well as start up and endless loop of pop-ups. You can remove the view bar, but then starting up Internet Explorer will cause it to reappear. I asked some friends to help, and no one could tell me what to do.

This is what I did:

I bought a copy of a program called XoftSpy and it removed the software. It took two scans and a reboot to do it. This is not an advertisement for this product. They advertised it was free, which it was to run, but then I had to buy it to actually fix anything. It cost me $40 and I am sure that there are freeware products out there as well, but that is what ended the nightmare for me. Other spyware products I have seen out there include spybot, NoAdware, Spyware Eliminator, Pal Spyware Remover, and Spyware C.O.P.

Let the buyer beware!

About Encryption and Making Your System Secure

2008-08-07T23:31:00.000-07:00

Author: yonathansa

What does encryption do for me?

Encryption and cryptographic software has been used in many different ways to make systems more secure. This article discusses only a few ways that such software can make your system more secure, including:

1) Encrypting your email

2) Encrypting your files

To programs are mentioned that will help encrypt information. There are many more programs out there that will help, but these programs are good and a good place to start as any. They have the added benefit of both being free with source code available.

Will encryption stop people from accessing my information?

Encryption simply makes it harder for people to gain access to important information, like passwords or sensitive information in a file. The first thing you should know about encryption is that the algorithm that is used to encrypt can be simple or more complex and that affects how securely what you have encrypted is protected. Encryption systems have been broken when the method of encryption is understood by hackers and is easy to break.

Why bother to encrypt my email?

It should be noted that email is far less secure than paper mail for two very good reasons: first, electronic data can be accessed easily over an Internet and secondly, electronic data is really simple to copy. There is a very good chance that someone has snooped around in your email despite your best intentions to stop it.

How do I go about encrypting my email?

There are many programs out there that can help you encrypt your email. A very popular one is PGP (Pretty Good Privacy) or its Gnu offshoot GPG.

PGP (http://www.pgpi.org/) self-describes itself this way: This "is a program that gives your electronic mail something that it otherwise doesn't have: Privacy. It does this by encrypting your mail so that nobody but the intended person can read it. When encrypted, the message looks like a meaningless jumble of random characters. PGP has proven itself quite capable of resisting even the most sophisticated forms of analysis aimed at reading the encrypted text."

Why bother to encrypt my files?

The answer to this boils down to what you store on your computer. If you have financial data with important information like social security numbers, email addresses, account numbers and passwords, then you open yourself up to losing very valuable information. Most corporate Internet security employees will attest to the widespread theft of very valuable information. As long as you are connected to the Internet you are vulnerable.

How do I go about encrypting my files?

AxCrypt File Encryption Software (http://axcrypt.sourceforge.net/) Self-described as "Free Personal Privacy and Security for Windows 98/ME/NT/2K/XP with AES-128 File Encryption, Compression and transparent Decrypt and Open in the original application."

Security Watch - What is this year going to have in store for us?

2008-08-07T23:24:00.000-07:00

Author: yonathansa

There is a lot going on in the information security space. In this year looks to be an interesting year in these regards. Below are some things to watch for in this year, some of them are good and, unfortunately, some aren’t.

First the good news:

- We are getting a lot more serious about our security. This has a lot of reasons behind it. For example, new privacy laws are mandating organizations to tighten their security. Look to see more consumer privacy laws passed in the coming year and more tightening of security systems.

- Authentication requirements are increasing. This is closing in large security holes. Corporations are requiring a great deal more of authentication to get into secure systems (this also is on the bad news side)

- There is a plethora of sophisticated programs to help us be more secure and they will continue to get better. Competition right now is strong in the security industry sparking a lot of innovation.

- ISPs are now taking on the responsibility to help us with our security. Take AOL's recent commercials as a good sign that others will follow the trend.

Now the bad news:

- Securing our networks is costing us. Most companies are globalizing their organizations and making them secure costs a lot of money. It will get worse before it gets better.

- Authentication requirements are increasing. This is getting claustrophobic. Corporations are requiring a great deal more authentication to get into secure systems (This is also on the good news side) Unfortunately, for the end user, it is one more thing to be unhappy about, not unlike airport security lines.

- Hackers are getting more sophisticated. For example, Botnets are becoming more complex and harder and harder to catch and stop. Do a search on botnets on the Internet. They really are causing a whole lot of problems, but it does not stop there. The number of viruses and malware out there is staggering.

- Spammers keep finding more creative ways to fill our email boxes. Don't look for this trend to stop anytime soon.

Why Write an eBook?

2008-08-07T10:48:00.000-07:00

Author: yonathansa

It's not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed.

The fact is that this is the perfect time to write an ebook. What the publishing industry needs are people who can tap into the world as it is today – innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way. Ebooks are a new and powerful tool for original thinkers with fresh ideas to disseminate information to the millions of people who are struggling to figure out how to do a plethora of different things.

Let's say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional ebook. You may be sitting at your computer staring at a blank screen wondering, "Why? Why should I go through all the trouble of writing my ebook when it's so impossible to get anything published these days?

Well, let me assure you that publishing an ebook is entirely different than publishing a book in print. Let's look at the specifics of how the print and cyber publishing industry differ, and the many reasons why you should take the plunge and get your fingers tapping across those keyboards!

Submitting a print book to conventional publishing houses or to agents is similar to wearing a hair shirt 24/7. No matter how good your book actually is, or how many critique services and mentor writers have told you that "you've got what it takes," your submitted manuscript keeps coming back to you as if it is a boomerang instead of a valuable mine of information.

Perhaps, in desperation, you've checked out self-publishing and found out just how expensive a venture it can be. Most "vanity presses" require minimal print runs of at least 500 copies, and even that amount will cost you thousands of dollars. Some presses' minimal run starts at 1,000 to 2,000 copies. And that's just for the printing and binding. Add in distribution, shipping, and promotional costs and - well, you do the math. Even if you wanted to go this route, you may not have that kind of money to risk.

Let's say you already have an Internet business with a quality website and a quality product. An ebook is one of the most powerful ways to promote your business while educating people with the knowledge you already possess as a business owner of a specific product or service.

For example, let's say that you've spent the last twenty-five years growing and training bonsai trees, and now you're ready to share your knowledge and experience. An ebook is the perfect way to reach the largest audience of bonsai enthusiasts.

Ebooks will not only promote your business - they will help you make a name for yourself and your company, and establish you as an expert in your field. You may even find that you have enough to say to warrant a series of ebooks. Specific businesses are complicated and often require the different aspects to be divided in order for the reader to get the full story.

Perhaps your goals are more finely tuned in terms of the ebook scene. You may want to build a whole

business around writing and publishing ebooks. Essentially, you want to start an e-business. You are thinking of setting up a website to promote and market your ebooks. Maybe you're even thinking of producing an ezine.

One of the most prevalent reasons people read ebooks is to find information about how to turn their Internet businesses into a profit-making machine. And these people are looking to the writers of ebooks to provide them with new ideas and strategies because writers of ebooks are usually people who understand the new cyberspace world we now live in. Ebook writers are experts in Internet marketing campaigns and the strategies of promoting and distributing ebooks. The cyberspace community needs its ebooks to be successful so that more and more ebooks will be written.

You may want to create affiliate programs that will also market your ebook. Affiliates can be people or businesses worldwide that will all be working to sell your ebooks. Think about this? Do you see a formula for success here?

Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity. Research what's out there already, and try to find a void that your ebook might fill.

What about an ebook about a wedding cake business? Or an ebook about caring for elderly pets? How about the fine points of collecting ancient pottery?

You don't have to have three masters degrees to write about your subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers. College students need to learn good study skills - quickly. The possibilities are endless.

After you've writtten your ebook Getting your ebook out is going to be your focus once you've finished writing it, just as it is with print books. People will hesitate to buy any book from an author they've never heard of. Wouldn't you?

The answer is simple: give it away! You will see profits in the form of promoting your own business and getting your name out. You will find affiliates who will ask you to place their links within your ebook, and these affiliates will in turn go out and make your name known. Almost every single famous ebook author has started out this way.

Another powerful tool to attract people to your ebook is to make it interactive. Invent something for them to do within the book rather than just producing pages that contain static text. Let your readers fill out questionnaires, forms, even crossword puzzles geared to testing their knowledge on a particular subject.

Have your readers hit a link that will allow them to recommend your book to their friends and associates. Or include an actual order form so at the end of their reading journey, they can eagerly buy your product.

When people interact with books, they become a part of the world of that book. The fact is just as true for books in print as it is for ebooks.

That's why ebooks are so essential. Not only do they provide a forum for people to learn and make sense of their own thoughts, but they can also serve to promote your business at the same time.

Evaulating Web Site Performance

2008-08-07T10:45:00.000-07:00

Author: yonathansa

Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.

If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven't been doing any unusual offline promotional activities.

However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.

To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100 (25 ?00 X 100).

If your website is set-up to get visitors to fill out a form, make sure to then figure out what the difference is between your site conversion rate and your sales conversion rate. This is because not everyone who fills out your form will actually become your customer. However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.

You may find that you need to implement some additional marketing strategies if you find that traffic to your site is extremely low. There are several effective methods to improve the flow of traffic to your website, particularly launching a search engine optimization campaign. This campaign is targeted at increasing your position in search engine results so that consumers can find your pages faster and easier. You can either research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you. In either case, after your have improved your search engine positions, make sure you keep on top of them by regular monitoring and adjusting of your efforts to maintain high positions.

Another factor to examine is how easy it is for a visitor to your website to accomplish the action the site is set-up for. For example, if your goal is for the visitor to fill out a form, is this form easily accessible, or does the visitor have to go through four levels to get to it? If it's too difficult to get to, the customer may just throw in the towel and move on to another site. Make sure your buttons are highly visible, and the path to your form or ordering page quickly accessible.

Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to make a purchase or fill out your form. Website copy must be specifically geared to your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.

Analyzing Website Traffic

2008-08-07T10:35:00.000-07:00

Author: yonathansa

Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.

Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. Let's start by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly basis.

These figures are the most accurate measure of your website's activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

There is often a great misconception about what is commonly known as "hits" and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the moreaccurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics areconfusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit
pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to
discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even
better, fill out your contact form or make a purchase - the more valuable that keyword is.

However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand
recognition, and this is a sure sign of burgeoning success.

The Importance of Selling

2008-08-07T10:05:00.000-07:00

Author: yonathansa

Not so long ago, when the computer was first mass-produced for selling to the public, a lot of industry experts predicted that nobody will want a box that does nothing besides handling data and hogging up the entire garage. They were obviously wrong – nearly every household will have at least one computer in the US, and most even have two or three desktops!

This little bit of history tells us that no matter how good your product is, you cannot earn even a penny from it if you have a lousy salesperson. Likewise, no matter how good your product is, you cannot sell even one copy of it with a weak salesletter. Hence, it is vital to have a compelling salesletter that will pull the prospect right into it and see clearly the benefits that are presented against the very reasonable price you are charging.

A good salesletter will first catch the attention of the reader by resonating with the reader's needs and desires. That's why you often see headlines such as “Have you ever felt...” or “Does ... sound familiar”? They work because they empathize with the reader's needs, problems or desires. The Internet is like a very busy freeway and everyone's in a rush. Only a strong headline like that in big, bold letters will stop your target audience dead in their tracks to read through your salesletter.

Once you've obtained your reader's attention, you want to spend the first few paragraphs on telling your story – how you have gone through what your reader probably has, the agony of the whole experience, etc. Once you get your reader thinking “he's one of us”, you would be perceived as an understanding individual offering a solution and not an anonymous marketer looking to sell his product.

Next, you have to elaborate on the benefits of the product you are selling. List them all on a piece of scrap paper until you have quite a long list; then write your salesletter from there. In your salesletter, highlight the benefits in point form and elaborate on each benefit. Be sure to point out how your product helps the reader instead of pointing out the features of the product. For example, instead of saying “this gizmo cures headaches”, say “this gizmo can relieve your headaches”. Make it relevant to the reader.

Then, write a paragraph or two on how the reader's life could be changed if the problem he is facing can be totally solved with your product. It is important to use very descriptive words so that the reader can fall into the imagination more easily.

Last of all, make a strong call for action! Your final objective is to make your readers buy your product, so it is important to make a final, strong call for action, be it “click the Buy button”, “whip out your credit card” and so on. Do not make the mistake of forgetting such an important step after coaxing your reader through the lengthy paragraphs.

The Importance of Overdelivering

2008-08-07T10:04:00.002-07:00

Author: yonathansa

As an online merchant, your customers cannot see your face. They cannot hear your voice when you are recommending your products, and they cannot see the emotions on your face when you are telling your customers what benefits they can derive out of your products.

The Internet is a level playing field for every Internet marketer and merchant out there. The sheer connectivity means that you can reach every individual in the world. You are not limited by geographic constraints and anyone can be your customer or client.

This is precisely why you should overdeliver. When every competitor of yours has access to everyone in the market, your only way of winning the battle is to overdeliver, again and again. When you overdeliver, you present yourself as a person with the customer’s interest at heart. You become a trusted friend and not a greed-driven marketer out looking for their money. Overdelivering is simply your only way to differentiate yourself from your competitors.

You can start overdelivering by providing superb support for your customers. How many times have you been turned away with rude answers when asking about a certain product you purchased? Compare that with the number of times you have been provided very good service, as if you're being helped by a personal friend. The ratio is just off balance, proving how scarce good customer support is. By providing excellent support to your customers and answering to their every needs patiently, you will gain customers that are fiercely loyal to you because they know you have their best interest at heart.

When you provide excellent customer support, you're already ahead of most of your competitors. Take it a step further and think: in what other ways can you over deliver to your customers?

One very good way is to give your customers a pleasant surprise when they make a purchase from you. For example, if a customer buys your cooking utensils, you might throw in a bonus recipe book for them. However, do not use the bonus as an incentive for the customer to buy your products. Your products must be good enough to make the customer buy it in the first place, and the bonus must serve as a surprise element; you must not announce it in the product catalogue.

The final way is to build a long-lasting relationship with your customers. If a customer buys regularly from you, you should send greeting cards during birthdays and on every holiday, be it Christmas, New Year, Easter, even Chinese New Year! Your customer will again remember you as a friend, not a business associate, and will favour you above other merchants because of the warm relationship.

So, remember to start overdelivering today!

Preselling - The Art of Building Anticipation

2008-08-07T10:04:00.001-07:00

Author: yonathansa

Preselling is the work you must start doing before you release and sell your product; that's why it's called pre-selling. It's the work you do to convince your to-be-customers that your product has great benefit and only a fool will pass your offer without purchasing -- all this without actually "selling" the mentioned product.

Preselling can be seen as selling yourself to the customer before you sell your product. When you sell yourself to the customer, you are making your customers think "okay, this guy is not one of those greedy marketers. He's actually here to help me out." so that they will let their guard down and listen to your sales pitch.

Preselling is also the art of building up anticipation. If a friend told you his chronic headache has been solved overnight by “some new medicine” but did not mention what it really was, would that leave you wondering what the medicine really is? More so if you're having a chronic headache yourself! That's why by mentioning a benefit which would get your prospects' ears perked up again and again but not really revealing what the solution is, you will get your prospects dying to hear what you have to say next as you reveal slightly more about the solution each time. When you finally uncover the whole thing, your prospects will be crawling all over your website looking for the buy button!

However, preselling is not just about unveiling your product bit by bit. In fact, that was only one of the various ways one can presell. For example, you might run a weekly newsletter on acne problems and coincidentally you have just written this great ebook called “10 Ways to Solve Acne Woes Once and For All”. In your newsletter, you can presell by including a snippet or two from your ebook and mentioning it as a viable solution to acne problems. If people get good advice from your newsletter, they will perceive you as an expert on acne problems and naturally will be curious to find out the ways you can teach them to solve their problems.

At the end of the day, it all boils down to giving value to people before you ask people to buy something from you. If you can help people to solve their problems, they will, more often than not, be very willing to buy products from you.

Outsourcing Your Business

2008-08-07T10:03:00.000-07:00

Author: yonathansa

An online business consists of many essential components: website design, product creation, payment processing, salesletter, affiliate programs and so on. How about coupling that with sales and advert tracking?

When a lot of Internet marketers start out with their small home based businesses, they have totally no idea that their businesses could grow into "something that huge". One-man eBay stores grow into full-fledged online shops run by a team of dedicated salespersons, logistics and customer support personnel. At the end, you can never manage every little aspect of your business when it grows to a certain extent, and that is when outsourcing comes in handy.

However, care must be taken to choose the right people to outsource your tasks and equal detail must be paid attention to to provide the best working environment for greatest productivity. The tasks you should outsource to people are those mundane and repetitive jobs like answering emails, keeping track of stocks and sales figures and so on. This ensures that while you hand some of your responsibilities to other people, they have the least chances of screwing up because the jobs they are handed are easy and straightforward. In contrast, never let others make decisions that will greatly affect your business if you do not want to risk losing your business overnight.

While you have to hire people on wages for some jobs such as book keeping, some jobs can also be accomplished by outsourcing to freelancers. For examples, you can get ghostwriters to write good content for your website and you can get freelance designers to spice up your merchant site. You do not need to hire these people on a regular wage because once their job is done, they do not have much follow up work to do for your business. A good resource for freelancers would be www.elance.com and www.rentacoder.com, where freelancers and buyers have transactions on a per job basis.

When your business reaches a certain extent, you will start to find it hard to keep track of everything and this means time to outsource. Think of it this way: you may lose a little money to hire other people to do some of your daily tasks, but you earn more money from the increased productivity.

How to Start an Internet Business without Capital

2008-08-07T10:02:00.000-07:00

Author: yonathansa

I often meet new Internet marketers on various forums and they aspire to earn the big bucks like some of the well-known personas out there, such as Yanik Silver and Bryan Kumar. However, most of these new marketers have only the slightest ideas on where to start, and a lot of them are not willing or able to invest a startup capital in their online business. However, it is almost impossible to start an Internet business without spending some money on basic infrastructure such as web hosting, domain names and so on. Hence, here is a rough guide on how to build an Internet business starting with $0.

The first and most important thing to do is to list out all your skills. What skills do you have? You may have picked up these skills through daily life (for example languages), through your job (hands-on knowledge on a specific niche) or from your hobbies (for example fishing). It is most vital to list down skills or knowledge that you have and might be in demand elsewhere. For example, you love fly-fishing and you do it every day after work. You may build your Internet business upon this: writing an instructional guide on fly-fishing, teaching people how to do it, etc. Best of all, you do not need to spend money to acquire this knowledge: you already have it.

So, the very first option, if you have no money to start off your online business, is to earn some capital using your already existing skills or knowledge. You can give tuition to students on your dominant subject in college, you can teach stuff about your hobby to people who are interested, you can write guides on knowledge or skills you picked up through experience and cannot be found in theoretical books.

Okay, let's say if you just can't think of any skills or knowledge that people might be interested in. Then, it's most important that you locate a workable business model and focus on that alone. You can obtain almost everything you need through bartering, web hosting, domain name or credit card processing, to name a few in exchange for your product (if you own one) or services like copywriting, ghostwriting and website designs. There is always some mundane job that people don't want to do, and you can do that for those people in exchange for things you need. You just need to ask for it!

Getting the Word Out

2008-08-07T09:59:00.000-07:00

Author: yonathansa

You have created your own product that has been proven to have great demand, you have a salesletter that has a sky-high conversion rate, but all that would be futile and you will earn nothing if you don't have a single soul passing by your website since you will have no one to sell to! You might be a total beginner and therefore do not have a massive mailing list to sell to, and your website is on the 103^th page of search engine results pages. We can change all that with a few tried-and-tested traffic generation techniques.

First and foremost, let me make it clear to you that search engine optimization is not the only way to gain massive amounts of traffic! You see, search engine result pages are in a sense just web pages – similar to regular websites around the web. It is only so lucrative to have your website listed on the top of search engine results because many people use the search engine to search for information and arrive on the search engine results page. Hence, loads of people see your site's link and you attract loads of traffic.

The effect would have been exactly the same if your website is mentioned in a website with very high traffic. For example, imagine what would happen if your website was mentioned on the front page of Yahoo's website! Your website will receive so much visitors your bandwidth might go over the limit. So, the trick is to get other high-traffic websites in your niche to link to your website. To do this, you must give them very strong reasons to link to you – maybe it's this very thought-provoking article you've posted on your site, maybe it's the ingenious solution to this lifelong problem everyone has had for all their lives. In short, give people amazing reasons or value to earn a link from them.

Alternatively, you may link to a certain high-traffic website that's related to yours and ask for a link back. This technique is called reciprocal linking and is a very common technique for gaining links. However, before you even ask for the link, check your own website and ask yourself if you would be proud to recommend such a site to your readers, and whether it will provide useful information to your readers. In short, make sure your website has its own value and not just an empty shell devised to attract traffic!

Ethical Marketing

2008-08-07T09:58:00.000-07:00

Author: yonathansa

To sell a product well, it is very important to use powerful selling words to really convey each and every little benefit that your product has to convince the customer. It is not uncommon to see words like “unbelievable” and “phenomenal” and something along those lines in really great salesletters.

However, there are some marketers who intentionally use hyped-up descriptions to sell off their products. These marketers mislead customers into thinking that their products offer benefits that do not really exist in reality. At this point, it would be appropriate to quote a story that really happened:

One evening, a fellow marketer in my MSN Messenger list messaged me to check out his newest salesletter for his product, an ebook on earning revenue with contextual advertisement. I logged on to his website and was drawn right into his sales copy! The reason was the salesletter dived right into my desires and promised that “everything I have ever wanted” can be obtained just by purchasing the said ebook and executing whatever is inside. The salesletter also made it seem that the author owns fleets of Mercedez Benz cars, luxurious mansions and private yachts.

The problem was I know this particular marketer personally. He is actually a 17 year old high school graduate looking for a few quick bucks by selling a little ebook he compiled with information collected from various sources from the Internet. My emergency alarm immediately kicked in and I can just imagine how many naïve newbies can be fooled with the deceptive sales copy.

The sad but very real fact is that there are many scam artists online, waiting to rip you off your hard-earned money. Hence, remember that the usual advice for consumers still apply online: use your common sense. If something sounds too good to be true, it probably is too good to be true.

Remember, when you intend to purchase something from the Internet, do a basic check-up on the merchant website. First and foremost, if you have even the slightest question on any of the features of the product mentioned, email the merchant regarding it and observe the attitude with which he/she replies. Customer support reveals a lot about the integrity of a business.

Finally, if you can't even find support email on their website, click the “Back” button and run away from the site at once!

Creating A Sellable Product

2008-08-07T09:55:00.000-07:00

Author: yonathansa

Many marketers have created or acquired products that they thought would sell well and, in their enthusiasm, set up everything from sales letters to websites to getting traffic. However, a lot of these marketers have forgotten the single most important factor that will affect their product sales – the "sellability" of the product.

When you begin creating products or buying rights to a certain product to sell, the most important factor you must take into account is the demand of the product. Do people want your product? It is simply stupid to waste a month's time preparing a product, setting up the website and required sales techniques only to find that people do not even flick an eyebrow at your product!

Your final goal is to deliver the product to your customer and collect his or her money. In order to do this, you must make sure your customer wants to buy your product in the first place. How do you find out if they want your product? Simple. Just ask! Ask in forums related to your niche. Hold a survey or public poll. The Internet is a flat playing field, and you have the power to reach just about anyone in the world who has an Internet connection.

Let's say you have this brilliant idea on creating a step-by-step instruction on how to cook Malaysian food. First, you must find out if anyone is interested (or even heard of) Malaysian food. To do this, go to a food-related forum and ask tactfully if anyone would be interested in learning Malaysian cuisine. Do not ask blatantly whether anyone would like to buy an ebook with instructions on how to cook Malaysian food, or you might be in danger of being accused of spamming.

On the other hand, you can give out a few samples of your Malaysian recipes to test the waters – see how the forum members react to them. If they show enthusiasm for learning more, then you definitely have a market in this. If they show no interest, then it is time to look for a new idea to market. You save time in the long run because you don't have to find out the low demand for your product the hard way.

If your idea is welcomed by the forum members you surveyed, you can go ahead and compile your extensive ebook on cooking Malaysian food because there is interest in the information you possess. Where there is interest, you can easily build up desire for your product, and with desire (plus good marketing), your purchases will arrive naturally!

Building a Customer Base

2008-08-07T09:53:00.001-07:00

Author: yonathansa

Let me ask you a question: do you think it is easier to sell your product or services to a complete stranger or to a person you have had contact before; whether it's an email conversation, forum participation or even an existing customer relationship (i.e. He has bought something from you). Without doubt, it would be harder to sell to a total stranger who does not know whether or not you are an honest seller, and whether or not they should trust your words and believe that your product or services will truly benefit them.

This is precisely why you should build up a customer base -- a group of people who trust you and will most likely buy a product that you offer to them. This will ensure that you have a recurring and consistent source of income. When you release a product or make an endorsement, you have a group of people always ready to hear what you have to say.

There are several sources that you can tap into to start building a customer base. For example, you can participate in an online discussion forum and give advice and help for free. It won't be long before people start to recognise your name and stop and listen everytime you have something to say. You will become a valuable friend and teacher, and gain the trust of these people. Would you buy something your close friend recommends?

Another way to build a customer base is to build a mailing list. There are a gazillion methods to collect subscribers, but when it's boiled down to the very essence, it's all about proving your value to the crowd and offering an incentive to make people become part of your mailing list. A typical example would be a website choke-full of freely available, helpful and quality articles on a certain subject plus a "special report" that can be downloaded for free provided you give your email address. The rich content provides value, and the "special report" is the extra incentive.

Yet another source for your customer base, which is often forgotten, is your existing customers. If you bought this product from this particular person and he answered patiently to your every question, would you buy from him again in the future? Definitely. When a customer has given you his money, that's not the end of the affair because by keeping in touch with him and developing a flourishing relationship with him, you will have a lifetime source of income.

Imagine if 100, 1000 or even 10000 customers are waiting to grab your newest products even before they are released! Hence, it's vital to build a customer base because it simply saves a lot of time and effort.

Benefits of Joint Ventures

2008-08-07T09:44:00.000-07:00

Author: yonathansa

Let's imagine a situation where we have two Internet marketers who know each other. One has a great product that will sell very well but he has no mailing list, no affiliates, nothing. The other is a great marketer with tens of thousands of subscribers in his mailing list, but the problem is he has nothing to sell to them. The very obvious solution here is to give the product to the great marketer with lots of contacts, and split the profits between them. This, my friend, is the very essence of Joint Ventures.

As more and more people start their own home based businesses online, the market is going to get more and more saturated and the competition will grow fiercer by the minute. The fastest, most effective and easiest way to build your own online business empire is through joint ventures. That is, join forces with other marketers to sell your product.

When you joint venture with another marketer, you can ask him (or her) to send an endorsement of your product to his existing mailing list, so you do not need to worry about collecting subscribers from scratch. You already have an easily accessible target market. The trick is to find the right marketer whose subscribers will be interested in your product. Once you achieve that, you won't even have to worry about generating traffic to your salesletter or finding affiliates to promote your product. All of that is already done for you.

When you joint venture with a solid player in the field, your perceived value and reputation will instantly increase because if this well-known person in the field is willing to work with you as a team, you must have some substance! Hence, when you manage to hook up a joint venture with someone who's a “regular player” in your niche market, your status will instantly change from “total newbie” to “guru status” overnight!

Last but definitely not least, you will get a chance to build a lasting relationship with a big figure in your niche market, and that alone will worth more than the profits you pull in over that single Joint Venture. When you have a dominant figure in the market as your friend, you will gain a lot of privileges and perks that no newbie like you could ever get their hands on – for example new insights into interesting product ideas and marketing strategies. You can't even buy that for hard cash!

So, start looking up a potential Joint Venture partner and try your best to convince him or her to strike up a deal with you!